ABOUT US

ABOUT MABEL LONDON BOUTIQUE

I opened this boutique in 2010, shortly after losing my mother — the person who always believed I could build something of my own. What began as a fragile dream in a difficult season slowly became a soft, welcoming space where creativity and comfort could take root. In those early years, many people told me to stop, to be “practical,” to let the dream go. But this boutique was the last piece of encouragement my mother left me, and I wasn’t ready to give up on it.

Five years ago, my daughter was born, and the shop took on an even deeper meaning. I wanted her to grow up watching resilience in real time, to see that even the smallest dreams can survive when they’re held together with love and determination.

As the years passed, this boutique didn’t just grow — I grew with it. The conversations at the counter, the familiar faces returning season after season, and the shared appreciation for thoughtful, comforting pieces shaped who we became. Every collection, every fabric, and every choice is still guided by the same heart that started it all.

Now, fifteen years later, we’re celebrating more than an Anniversary sale. We’re celebrating the people who made this journey possible — the community who supported us, believed in us, and helped keep this dream alive. To honor this milestone, we’re hosting a special Anniversary Sale as a heartfelt thank-you for being part of our story.

Here’s to the next chapter — one filled with softness, strength, and meaningful moments.

Kind regards,

Mabel